How Successful Is Rolex Marketing Essay

How Successful Is Rolex Marketing Essay Rolex is among the top ranked luxury brands in the wristwatch industry that has created its distinctive position in the market by targeting only affluent people. Rolex has been targeting niche market since its initial days; the main aim of the company is to provide quality seeking people with the best wristwatches that have been designed with superior quality raw materials and people who have expertise in this field. The watches are developed with highly experienced and well-trained people who have thorough knowledge and understanding about the wristwatch designing and manufacturing. In order to reach the right target market, Rolex has made a drastic changed in its marketing strategy by moving from traditional mediums such as Television Advertisements and advertisements in newspapers and magazines to celebrity endorsements such as Roger Federer and events sponsorships; both of these elements have created a new image in the market. As people are willing to invest in those brands that will enhance their relationship with their favorite personalities, Rolex has capitalized on this aspect. The primary research conducted among the college students revealed that they are willing to own Rolex brand as it helps them in developing an association with their favorite star. Hence, Rolex is doing aggressive marketing so that it can capture the attention of its target market, enhance its distinctive image worldwide and keep on making valuable contribution in the wristwatch industry. Introduction In luxury wristwatches industry, Rolex is the leading name and it has become a status symbol worldwide. Since Rolex has been meeting the demands of its customers for so many years and has become among the top hundred brands of the world, it is of great interest to know the secret of the success of Rolex. One of the important aspects of every brand is its marketing strategy because it gives it a sense of direction about the efforts that need to be done so that it can capture the attention of its target market and convey positive message to its customers (Key Note, 2011). Research Objectives and Questions The main research objectives of this study are: To gather information about top brands of wristwatch industry. To identify the marketing activities conducted by Rolex to attract the customers. To evaluate the image held by the customers about Rolex brand. In order to understand the current marketing strategy employed by Rolex, following research questions will be addressed to achieve the objectives of the study: Why is Rolex such a successful brand? What is the marketing strategy followed by Rolex to maintain its position in the market? Why are the customers of Rolex satisfied with its wristwatches? Importance of the Study The study will help in understanding the importance of marketing strategy in creating right positioning in the market. When the marketing strategies of top ranked brands are studied, an in-depth understanding about the relevant topic can be developed. Rolexs current marketing strategy will assist in analyzing the success of Rolex in such dynamic and competitive wristwatch industry. Limitations of the Study The scope of the research is limited as there are both time and resource constraints. The research is exploratory in nature and it is comprised of questionnaire-survey. The questionnaire has been designed in consensus with the previous work done by some authors as the questions are designed in accordance with the variables identified to be studied for the research purpose which is discussed in the Literature Review section. The availability of pure study of the subject was another constraint as the researcher is inexperienced and may lack certain skills which can affect the research paper. Literature Review Brief Introduction of Rolex Whenever a customer wears Rolex watch, it enhances the persons personality which makes a statement that the person has a great taste of style and fashion (Gautschi, 2005). Since Rolex watches are designed exclusively for upper class, only selected group of people can enjoy the prestige of owning the brand. Rolex has been in the market since 1995 and it is has its headquarters in Geneva, Switzerland. It has employed more than four thousand watchmakers in about one hundred countries (Mulier, 2010). Rolex was the first brand to introduce waterproof watch in the year 1926. All of the watches are designed with fine quality materials and everything is done in detail so that there are no defects in the final products (Brandz, 2010). In order to build a successful brand in the market, it is important for the companies to focus on development of realistic and well-designed marketing strategy that will support them in achieving their desired objectives (Wansink, 2003). Likewise, brand equity, brand image and marketing strategy are the main areas of studying a brand as they help in determining the factors that influence the customers to make a purchasing decision (Saha, 2012). Marketing Strategy The marketing strategy is one of the key elements of every business plan because the mediums that can be used to reach the target market have to be selected carefully. It is important for an organization to design its marketing strategy on the basis of two most important factors i.e. who is being targeted (target market profile) and which mediums will be applicable for communicating right message about the brand (Keller, 2008). Like any business plan, marketing strategy has a set of objectives that a company wants to achieve for its survival in the market; the key to developing right position in the market is to develop a set of goals on the basis of critical factors which will also help a company to monitor the effectiveness of its marketing strategy (Rao, Agrawal Dahlhoff, 2004). A good marketing strategy is one that is developed with the consensus of the management team of a company and its employees so that there are fewer chances that any important point is overlooked (World Watch Report, 2012). In order to develop an effective marketing strategy, the foremost thing to consider is the target market as it will give an indication about the direction that the company should follow to achieve its goals. An ideal strategy is one that makes the best use of both traditional and online marketing mediums to create, maintain and strengthen its position in the market (Coupland, 2005). In order to attract the customers appropriately, the best way is to design a marketing strategy that has a perfect blend of Above-the-line (ATL) activities and Below-the-line (BTL) activities along with Public Relations and promotional activities (Key Note, 2011). ATL activities comprise of Advertisements on Television and Radio and in newspapers and magazine; all of these forms require heavy amount of investment. BTL activities include brochures, leaflets, billboards, flyers, buntings and etc.; the cost of these activities is comparatively less than that of ATL activities. The marketing activities of each company is determined that is compatible with the type of product or service offering, the target audience and marketing budget (Brandz, 2010). For instance, the marketing activities of Unilever comprise of advertisements, sponsorship of events, promotional offers, billboards and celebrity endorsements. Standard Chartered uses the ATL and BTL activities for consumer segment and one to one marketing for the business segment. Hence, every organization and brand has to ensure that it designs a marketing strategy after doing careful market analysis as it has to gather information about the activities that competitors are doing, the latest trend in the market, customers changing needs, changes in business environment and modification in trade policies worldwide (Gautschi, 2005). Marketing Strategy of Rolex The two main elements of Rolex strategy are tradition and conservatism which means that it has the same product and same communication strategy for decades. The communication strategy is unique that complements the differentiation constituent of its products that has enabled the company to maintain its competitive edge in the wristwatch industry. When the brand started growing in popularity, it kept nurturing itself and added celebrity endorsement so that the customers can develop an association with the brand (Saha, 2012). One interesting fact about Rolex strategy is that it has created a mystery element around its brand which has been an appealing feature for the customers (Brandz, 2010). It has been considered as a male watch for a long period and it has started to penetrate slowly into the female wristwatch market. The backward vertical integration is done by the company so that future supply can be secured and there is less competition within the industry. From the study of Rolex advertisements and marketing activities such as sponsorship of events, it is evident that its marketing strategy is truly a sponsorship and celebrity endorsement strategy. There are two distinctive categories of advertisement done by Rolex i.e. celebrity endorsements and pure product campaigns. The most commonly used medium of advertisements is publishing ads in newspapers and magazines, running Television Commercials and displaying billboards. However, celebrity endorsement is done at a wider level as it helps in developing a luxury brand image. In order to understand the effectiveness of Rolex marketing strategy, Brandz (2010) and Mullier (2010) conducted researches to evaluate the impact of celebrity endorsement on the customers; the survey was carried out and it was found that people buy Rolex because it allows the user to experience the sensation of being a celebrity and wearing the watch enhances the personality of the person as it makes a person stand out from the crowd. The endorsements by celebrity also helps in getting trust of the customers as they believe that any endorsement done by a well-known personality emphasizes that the product or service is genuine and it is worth giving so much money. Most people buy luxury goods so that they can have some similarity with their favorite personalities; hence, Rolex is using this strategy to capture its customers and has been successful in increasing its market share at a faster pace (World Watch Report). In this research, the key terminologies that are studied are brand association, customer loyalty and celebrity endorsement. Brand association is the sense of belonging that the customer develops when using a particular brand, customer loyalty is the customers desire of purchasing the same brand on repeated basis and celebrity endorsement is using celebrities in the advertisement to promote a brand (Keller, 2008). Research Methodology The nature of the research is both qualitative and quantitative as the topic is vast and there are no concrete definitions available for the concepts that are being studied i.e. brand association, marketing strategy, customer loyalty and celebrity endorsement. Since the human factors are being studied, it is important that after gathering sufficient theoretical knowledge, the data collected is analyzed properly. The data is collected by conducting both primary and secondary researches. The secondary sources of information are compiled mainly from the research journals and articles along with the books available on many online stores. The variables for the study are deduced after careful evaluation of all factors. The variables have been defined in detail so that an understanding about the purpose of research can be easily developed. The primary data is collected by conducting a small survey that comprise of fifty respondents. Online data collection method was used to reach the respondents as contacting them via email was the easiest method. The sampling method used was convenience sampling as all the respondents were college students and accessing data via online survey was the most feasible option. When the questionnaire was developed, a pilot test was done on ten respondents to determine the understanding capability of the respondents and to ensure that the respondents had no difficulty in the questionnaires. The questionnaire comprised on ten structured questions so that the respondents had to select the option that best met their opinion. The main aim of this survey was to identify the image of Rolex in young people and also to determine the meaning of brand association in this market. Although the brand is considered to be a luxury brand but it is vital to get the viewpoint of the customers to understand the factors that led to the development of such image. The questions revolved around the key concepts i.e. brand association, customer loyalty and celebrity endorsement. Other factors that can impact the marketing strategy were studied to identify the extent to which they can have impact on the customers such as Corporate Social Responsibility (CSR) activities, ethical practices, environmental friendly policies and business operations, Public Relations and many more. Since the response rate is slow in online data collection method, the entire data was collected in ten days. When some of the respondents gave half-filled questionnaires, they were asked to fill them again and submit a completely filled questionnaire. Some interviews were also planned with Rolex marketing people but due to some important project, interview sessions were not conducted; otherwise, the information would have been more authentic and up-to-date. Once the data was collected, it was then entered in the excel sheet which was later used for in-depth analysis. When data analysis was done, undue care was given to the tools used for analysis. Since the main purpose was to understand Rolex association in customers minds, the analysis was kept simple as most of the data is presented in descriptive statistics i.e. frequency, percentage, means and etc. so that readers can easily understand the findings of the research. The main problems encountered during the research were slow response rate and cancellation of interviews with Rolexs marketing department people. Findings The data collected from primary and secondary researches showed that the luxury brands in the wristwatch industry are Rolex, Omega, Dior, Cartier, Tag Heuer and Swatch. Majority of the people ranked Rolex and Cartier as the best luxury brands that have high quality and give the users a sense of pride for owning the watch of leading brands. The key factor that influenced in creation of such perception was the celebrity endorsement. More than 80% of the respondents that they get attracted those advertisements that have their favorite personalities or celebrities as they know that the person will tell the truth about the brand. Almost 70% of the respondents agreed that they buy a brand because they want to develop an association with their favorite star and want to share something similar so that they can enjoy the feeling of belongingness with their aspiring personality. The respondents agreed that Rolex is a luxury brand and they can only recall those ads that had some celebrity in them as it is easier to recall a brand in this way. Only 60% of the respondents were aware of CSR activities and sponsored events organized by Rolex; it shows that the celebrity endorsement strategy works best for Rolex customers. From the primary research, it was found that only 10% had a Rolex watch which was given to them as a gift; remaining 90% agreed that the price of Rolex watches is high and only few people can afford to buy them. Even when such luxury brand watches are bought, they need to be handled with care because slight negligence can cause huge amount of repairing cost. The respondents believe that there should be a separate line of watches for those people who are looking for premium quality watches but at affordable rates. Conclusion Rolex is a luxury brand that can be bought by only selected group of people; the company has clarity about its target market and has designed its marketing strategy in accordance with the market requirements. The current marketing strategy used by Rolex comprises of celebrity endorsement and sponsoring of events. Majority of the advertisements are placed in magazines and newspapers of elite class so that they can be informed about the watches. When new watch is introduced by the company, advertisements are run on Television so that awareness about the product can be created. Rolex has created distinctive image in the market by portraying itself as the luxurious brand that is worn by celebrities. Everyone who wants to develop an association with any of the favorite personalities is buying and using Rolex watches. Hence, the marketing strategy used by Rolex has helped it in achieving its set goals of marketing strategy and it has positioned itself distinctively from its competitors.

Objective Of Post Compulsory Education Education Essay

Post compulsory instruction is optional, but to come in a respectable calling persons normally must go on their instruction in order to accomplish their fiscal and/or personal ends. The primary aim of station compulsory instruction is certainly to heighten an persons potency for their hereafter, to add value to themselves and do them a more attractive proposition for a possible employer. Post compulsory instruction has become an indispensable portion of the educational system in our society by being the right measure for many different people with many different fortunes. For some pupils it provides a vehicle of passage from school to university. For those people that are sing a calling alteration, the station mandatory instruction provides the chance to larn a new accomplishment or trade at a every sensible cost, more significantly if employers can be persuaded to lend financially there is the chance of increasing the pool of good qualified people at decreased cost to the treasury. Given the above it may be an thought for the Government to take attention of the initial set up and so go forth market forces to predominate and see to what extent farther instruction attracts the involvement of the people who will finally prove the accomplishments of the pupil, the employers. The regulations of the game will necessitate to be clearly defined and held up for examination, the most of import in my sentiment – merely fund what is required and works, there ‘s nil that focuses the head like traceability and answerability! Education is of import in life. Had there non been a community college system, many people would non hold realised their educational ends. As research has shown, without a formal instruction, most people are less likely to make their full gaining possible. It is of import to look at the positives that the community college system provides to communities across the state. If the people who discredit the community college system would take a deep expression into it, they excessively would see the great carry throughing value of this establishment. In recent times instruction has been viewed as the great leveller with regard to societal para. Throughout Britain and so the developed universe, instruction has been the agencies for increasing human capital resources and the path into the in-between category for many 1000000s. Education plays a polar function in many communities desire for societal betterment. Families will do about any forfeit to guarantee that a household member obtains the chance to derive the accomplishments and makings that will maximise the potency of societal promotion. These capital resources include: Cultural Capital – Harmonizing to Bourdieu ‘s theory of cultural reproduction, kids from middle-class households are advantaged in societal and rational cognition gained due to their ownership of cultural capital. I agree, cultural capital is conveyed within the place environment, which can hold, in my sentiment, a important consequence on public presentation in the GCSE ( General Certificate of Secondary Education ) scrutinies and has a cardinal affect on the accomplishment of pupils thenceforth, peculiarly those who unluckily have small ability and semen from disadvantaged backgrounds. Social Capital – Social Capital is an of import portion of Labour ‘s community coherence docket, foregrounding the shared values that can give rise to adhering within communities. Friendships in schools can develop from an early age bridging cultural, background and spiritual divides, which in bend can ensue in parents developing a regard of people as a effect of their kids ‘s new found associations. Possibly more accent should be placed on interrupting down the barriers between different fractions of society instead than activities such as school twinning. Human Capital – The acquisition of human capital will normally increase the life-time gaining capacity and employability of any person who acquires it, and finally it could be argued commanding the degree and distribution of income in society. In my commercial experience it is both profitable and productive to ship on both the preparation of immature people ( learners ) and more experient forces, supplementing their accomplishments guaranting they are kept in touch with modern fabricating techniques and engineerings. In add-on the trainee would usually profit from a feeling of being valued by the company and a sense of personal accomplishment, guaranting a greater consciousness of the benefits associated with success, taking to a thirst for increased personal development.Post war developments in instruction.Education in Britain as changed greatly since World War II, chiefly due to the 1944 Education Act which made a proviso for statutory secondary instruction for all. One of t he chief alterations it made was that the system of public instruction was reorganised in three progressive phases: primary, secondary and farther instruction. The school go forthing age was raised to fifteen and subsequently to sixteen. The educational system created by this Act had three chief characteristics: That there should be a division between primary and secondary instruction at the age of 11. That there should be three types of secondary schools designed to run into three different types of kids, viz. the grammar schools, the secondary proficient and the secondary modern schools. The appropriate school for a kid should be determined by trials at 11 old ages of age. On closer review instruction and its importance in national, political and economic footings have changed a great trade since so with each new authorities ; there have been tonss of good purposes, but in my sentiment excessively few enterprises taken to accomplish the ideal system. In his survey ‘Education in the Post-War Years ‘ ( 1988 ) Lowe remarks that politicians who were in favor of the tripartite system truly believed that such a differentiated secondary system offered the best instruction to disfavor kids. They saw the constitution of a cosmopolitan secondary school system and the elevation of the school go forthing age as the key to taking category differentiations. It was hoped that the 1944 Act would take to a greater flow of working category kids to grammar schools. The chief accomplishment of the 1944 Act was the effort to associate the degree of secondary instruction received by kids to degrees of their intelligence by excepting the fee-paying students from the grammar schools. In this manner entree to grammar schools would be limited to those who could go through the 11plus and those who failed would non be able to purchase their manner into the grammar schools. As was shown by M Sanderson in his survey ‘Educational chance and societal alteration in England ‘ ( 1987 ) , the distribution of chances was in a much closer relationship to that of ability than of all time before. Yet the difference in opportunities of acquiring to grammar school remained really broad across the spectrum of societal category. Children from the working categories had merely a 3rd of the likeliness of selective secondary instruction of the kids from the professional categories. There was non a unvarying national trial which led to differences and unfairness between different educational governments. A survey by Lowe ( 1988 ) shows that choice standards varied well between different educational governments and were ever determined by the handiness and non the demand for the grammar school topographic points. The whole primary course of study was distorted by training for the 11plus trial. In world the procedure of spliting kids into more and less able was taking topographic point non at 11 but at much earlier age of 8 or even 7. The more intensive instruction was invested in the upper watercourse and less able kids were frequently neglected The choice did non give a desirable consequence. By 1949 it began to emerge that about 20-25 per centum of the seemingly carefully selected grammar school students could non get by with an academic instruction and were go forthing schools early. Some modern secondary schools were more successful in footings of the scrutiny consequences than some grammar schools. Ample grounds was emerging that many really able kids whose ability developed strongly after the age of 10 were being misallocated by 11plus trials. This thesis from Another unfortunate consequence of choice was that some 70 per centum of all 11-year-old kids who went to the secondary modern schools started their secondary instruction with the stigma of holding failed the 11 plus. There was no clear construct of the secondary modern schools which were merely what was left after choosing the more able kids to the grammar and proficient schools. Young people were go forthing their schools at 16 without any recognized makings. The 3rd portion of the three-party construction, the secondary proficient schools, failed to happen. Secondary proficient schools took approximately 4 per cent of the kids compared with 70 per centum for the secondary modern and 20 per centum for the grammar schools. There were merely really few of them. The grammar schools with their academic values had a disproportionate prestigiousness compared with their proficient opposite numbers. The lone solution to this full job seemed to be get rid ofing choice at 11 and directing all the kids to the same school. In 1965 Round 10/65 was issued bespeaking Local Education Authorities to organize a system of comprehensive schools. By 1979 comprehensive schools become the prevailing province sector norm. However in my sentiment perfect equality of chance has non been achieved. First the staying grammar and independent schools still creamed off high ability in-between category kids cut downing comprehensive schools to secondary modern. Second, the comprehensive schools could non take those features of disadvantage in society which affected kids ‘s response to instruction. Comprehensive examinations did non widen cross-class friendly relationships nor did they widen the calling aspirations of working category kids. ‘The impression that societal constructions can be changed through educational reform is a broad myth ‘ . ( Sanderson, 1987 P 64 ) . The present comprehensive system made educational chances of working category kids even worse. In theory all comprehensive schools are equal, but in world schools situated in the more flush catchment countries became more academically orientated as more parents expected their kids to go on their instruction at University. As a consequence bright kids from the deprived countries are forced to go to schools that are unequal for their demands and unable to carry through their possible. The lone manner for them to be accepted to more academically orientated school is to travel to the ‘leafy lane ‘ country which is much more hard for a kid to make than to go through a 11 plus trial. There is an sentiment that such kids would hold benefited from returning to the selective system. Should the state return to the selective system? Clearly, present comprehensive system needs reforming, but on the other manus there is a organic structure of grounds against the three-party system. There are statements in favor and against either of these systems. The selective system provided a better instruction but merely for the minority. The comprehensive system seems to offer equal chances but has been accused of keeping back development of more able pupils. In my sentiment the solution lays in developing a system which would roll up strengths of both the selective and comprehensive thoughts. Educational systems should supply all kids with cognition and accomplishments which should assist them develop their possible and should fix them for their grownup life. I believe that the best manner to accomplish it is non to travel back to the old selective system, even though I was a merchandise of it, nor would it be wise to maintain the present ‘non selective ‘ system. In my sentiment kids should be selected into different groups but choice should non be made on the footing of different abilities or aptitudes, which has been proved hard if non impossible to mensurate, but on footing of accomplishment. I can conceive of a system where students are transferred along the educational ladder non in conformity with their age but in conformity with what they have learned. The scrutiny system should be designed in such a manner that it does non set unneeded emphasis on the pupils but it should be clear that they could non travel along earlier being able to demo solid cognit ion of the course of study. Such a system would give a wages and encouragement to the pupils that are really larning at school. It would let the more able students non to reiterate clip after clip what they already know but to analyze with the older pupils. In my sentiment kids that have non passed the standard trial for 11 old ages old at the terminal of the primary school should non be automatically transferred into secondary school but should remain in primary school for another twelvemonth. The purpose of the trial should non be about choosing the most able students but look intoing that every kid traveling to a secondary school acquired a basic cognition without which he or she would non be able to analyze farther, certainly so we would non be in the absurd place of holding to back up pupils in deriving makings in foundation accomplishments and using a choice process which fails to recognize GCSE ‘s at what of all time grade, asking an initial appraisal trial to guarantee pupils are able to come on. One of the advantages of the tripartite system was the effort, if non successful, to set up a system of the proficient schools. I think it is really of import to go on enlargement in this way and to develop different types of secondary schools. One type of school should hold more academic orientation and another one more proficient or vocational, in short get downing the work of vocational colleges in progress and leting successful pupils to come on earlier than would otherwise hold been possible. Both of them could be a portion of one comprehensive school. The determination on which school each peculiar kid is traveling to go to should be left to the parents and the kids. I believe that such system would be more merely and would give a better opportunity of quality instruction for all pupils irrespective of their societal position conglomerating in the patterned advance to a productive, profitable and carry throughing calling pick. My specialist country prepares pupils for a vocational calling where the development of accomplishments is paramount, this is an country which was scrutinised by Lord Leitch who was asked by the Government in 2004 to see what the UK ‘s long-run aspiration should be for developing accomplishments in order to maximize economic prosperity, productiveness and to better societal justness. Lord Leitch, placed great accent on the accomplishments docket, frequently referred to as the 'employer battle ‘ docket reflecting the Government ‘s belief in the importance of employer input. I must acknowledge to happening it hard to understand Lord Leitch ‘s theoretical account as the study itself contains no inside informations of the modeling that led him to his decisions, ( ‘working towards ‘ is in my sentiment non a mark at all ) , seting this aside I can merely travel with his findings one of which is the mark that 40 per cent of the 19-65 population should keep a flat 4 making by 2020. Lord Leitch adds, ‘This challenge is formidable. Skills affair basically for the economic and societal wellness of the UK. I have listened to identify stakeholders and high minds at place and abroad. There is consensus that we need to be much more ambitious and a clear message that the UK must ‘raise its game ‘ . ‘ . 2006. P 5 I feel strongly about the content of this study and hope that the marks are achieved. We can non be a state of service industries, more demands to be done to guarantee that we hack stuff out of the land, add value to it and sell it on at a net income, ok this is somewhat light-minded but the rule holds true. Education in the 60 ‘s in my sentiment was perceived as a agency of back uping the states economic prosperity instead than adding value to the pupil back uping them to carry through their dreams, aspirations and potency. The move to comprehensive schools accelerated in the 70 ‘s, guaranting the death of a big figure of grammar schools. Mrs Thatcher was Education Secretary at this clip, I think she did really small to better community respect and spirit relating to instruction, her first act was to get rid of free school milk for the over sevens, a going from the values of 1944. During the 80 ‘s instruction became more centralized with increased accent placed on parent engagement. The proviso of free school repasts was removed and The 1988 Education Act set out the National Curriculum, giving increased power to governors and the ability to choose out of Local Education Authority control. The intent of instruction in Britain in my sentiment has changed significantly since 1945 ; this I think has resulted in betterment for the bulk of pupils. However, if Britain is to do the most of its pupils, it is indispensable that alterations continue to be made so that the potency of pupils is both satisfied and increased.ProfessionalismLike many Teachers, I live and work among public retainers and professionals. Most of us I think work to function the public scrupulously. Many establishments enjoy first-class reputes and carry out outstanding work. Yet during recent times we have all found our reputes and public presentation doubted, we progressively hear that we are no longer trusted. Is this true? Of class non. The ground for this misgiving is non easy to understand, but it seams that the redress lies in countenances and bar. Government, establishments and professionals should be made more accountable and progressively this has become the instance. ‘the quest for greater answerability has penetrated all our lives, like great checkerss of Hieneken, making parts that purportedly less developed signifiers of answerability did non make ‘ . O'Neall, O ( 2002 ) . A Question of Trust. Cambridge: Cambridge University Press. 45. Professional pattern is deemed to be supported by new methods and demands, the answerability revolution may be achieved if this were so. In my sentiment I think it frequently obstructs the proper purposes of professional pattern. Examinations are more frequent later clip for larning psychiatrists. Professional pattern used to concentrate on interaction with those whom we serve, pupils. Now less clip is available due to increased signifier filling demands, record inside informations what we as instructors do, how and why we do it and if things go incorrect guarantee that we have the grounds to protect ourselves from what can be far-fetched ailments. Targets seem to be in a province of flux invariably being re-defined guaranting a changeless focal point on an establishments public presentation up the conference tabular array, instructors can either see these as demoralising and call for increased support, or to cite modern fabricating rhetoric ‘an chance to reflect ‘ . Serious and effectual answerability, I believe, needs to concentrate on good administration, an duty to state the truth and on intelligent answerability. O'Neall, O ( 2002 ) . A Question of Trust. Cambridge: Cambridge University Press. 59. Professional pattern is to a great extent influenced by organisation construction, these can be many and varied, nevertheless normally a concern is organised by its maps, e.g. selling section, histories section and so on. This is because being grouped together allows the maps to profit from specialization and division of labor. This leads to take down unit costs and a greater efficiency, nevertheless it can intend that there is departmental competition. A tall administration has a larger figure of directors with a narrow span of control whilst a level administration has few directors with a broad span of control. A tall administration in my experience can endure from holding excessively many directors ( a immense disbursal ) and determinations can take a long clip to make the underside of the hierarchy, nevertheless a tall administration can supply good chances for publicity and the director does non hold to pass so much clip pull offing the staff. Castle College is presently traveling through a clip of alteration, one of which is organizational, one degree has disappeared and new places created. My sentiment is that it is a positive move leting determinations to be made faster and without the influence of ‘committee ‘ which normally ensures that information exchange is protracted and positive focussed way can be more hard to come by, merely clip ( and successful campaigners ) will state.DifferentiationWhen be aftering the distinction for the lessons I decided to follow the scheme of ‘Differentiation by Outcome ‘ suggested by ( Pollard, 2008 ) . This scheme involved pupils being differentiated based on the degree of understanding/knowledge they demonstrated when finishing set undertakings, lending to category treatments and replying directed inquiries. This links to my old recommendations associating to student advancement being limited to attainment of the needed degree prior to traveling on. It did non necessitate separate undertakings to be created for peculiar persons or groups of pupils. This method of distinction regards vocational instruction as 16 to 19 twelvemonth olds are non enthusiastic about being identified as different to their equals. The distinction worked as follows: More able students would expose a good apprehension of the constructs and be able to supply elaborate replies to the worksheets, category treatments and directed inquiries. Their replies will show clear illustrations and links to real-world scenarios. Less able students would demo less understanding of the constructs and might non be able to word their replies, verbally or written, to a standard appropriate to level two. Their replies may miss item and pupils may non be able to compare the constructs to real-world scenarios.Inclusion, equality diversenessCulture and acquisition are connected in of import ways. Early life experiences and a individual ‘s civilization impact both the results and procedures of acquisition. If this relationship is true, could we so assume that pupils who portion cultural features have common ways of acquisition? They are of import because we need all the information we can acquire to assist every pupil win in college. An apprehension of both civilization and acquisition manner differences is of import for all instructors. The relationship and values of the civilization in which a scholar is presently populating, or from which a scholar has roots, and the learning outlooks and experiences in the schoolroom is straight related to the scholar ‘s success academically, socially, and emotionally. It is of import to back up scholars in every manner in category or in its milieus. Having a schoolroom clime is one measure to back uping a scholar. The room needs to be of three climes, relaxed, warm and supportive. If the coach is relaxed so the pupils in the schoolroom feel relaxed and may non even think of misconducting. Warmth can be seen by the pupil when the instructor is showing their kindness, for illustration ‘do you need any aid? ‘ in a soft relaxed tone. Supportive significance promoting the pupils to run into their results and giving prompt and accurate feedback. By being there for the pupils and back uping them through hard undertakings is merely manner to go through on the cognition and accomplishments that the instructor possesses even if you are mentoring. Presentation is the cardinal word particularly if I ‘m carry oning practical training/learning. However Maslow ‘s Hierarchy of Needs makes the point that the lower demands are identified first before lifting upwards measure by measure. The purpose of inclusive instruction is certainly to promote colleges to reconsider learning attacks and pupil groupings so that they support and respond to the demands of all students ( Farrell, 2000 P 77 ) . An inclusive schoolroom is one where the demands of all students are taken into history and single differences are valued, irrespective of societal or cultural backgrounds, disablement or larning troubles. The factors impacting inclusive instruction are huge and include curriculum content and administration, attitudes of staff and students, quality of instruction, criterions of attending and behavior ( Alban-Metcalfe & A ; Alban-Metcalfe, 2001: 21 ) . It is the duty of both colleges and instructors to develop the best possible environment for all pupils, and how inclusive a peculiar college is, is non easy to estimate. Richards ( 1999: P 99 ) believes it can merely be achieved by colleges that are committed to maximizing inclusion and understating exclusion. I believe and understand all students have the right to be educated along with their equals in mainstream college. However, my college experiences to day of the month hold resulted in assorted sentiments about the extent of inclusion. It is of import to province that this is non from a damaging position point, merely a practical one. From my observations a category may dwell of many students with differing particular acquisition demands and many more that are categorised as ‘normal ‘ . I have on a regular basis observed students who become disengaged because they do non understand the work or are frustrated by having small support. This frequently manifests itself in unruly behaviour and in utmost instances big parts of a lesson can be disrupted for the whole category. If the student had been given the attending and support they require so in some instances the hapless behavior may hold been averted. I believe pull offing the behavior of students in the schoolroom is freq uently polar to the acquisition experience which the bulk of them receive. Van Acker & A ; Wehby ( 2000: 93 ) believe â€Å" some of the greatest concerns expressed by pedagogues throughout this state affect happening ways to efficaciously turn to the demands of pupils who display disputing behavior within the school scene † . Van Acker, R. W. , & A ; Wehby, J.H. ( 2000 ) . Researching the societal contexts act uponing pupil success or failure. Michigan. Heldref Publications I have besides observed students in lessons continuously struggle because the instructor merely does non hold the clip to give them the extra support they require. When this occurs, what make these students gain from being in big, diverse groups? In my sentiment they are being disadvantaged by being denied specializer, segregated proviso. I can see both positive and negatives, rules and practicalities of inclusion but unluckily I can see no ideal solution. Possibly an instruction which involves a mixture of both mainstream and specializer instruction would be best. Teachers now had direct duty for their students larning. We are in a cardinal place to detect SEN students ‘ responses in category and should recognize scholars who are sing troubles in larning. We should seek out different learning methods to assist run into their demands. In add-on instructors should be encouraged to maintain full records of their students ‘ advancement to include information about professional audiences and appraisals.The pupil ‘s positionWhatever we choose to make as instructors, we must get down with the pupils ‘ ain position of things. What do they cognize, or think they know, about the subject? A What distinctions do they do, and what values do they put on these distinctions? A Journeys ever get down where you are. We must accommodate non merely to the pupils ‘ apprehension of the subject, but to their apprehension of the world.A Some will hold more experience of methods of problem-solving or creativeness or have more general background to pull from. We ca n't take these things for granted. Besides portion of this background are their native abilities, whether genuinely familial or merely learned at a stamp age, A rapid versus slow capacity for acquisition, learned or congenital energy degrees etc. In other words, we must be cognizant of all those assorted and contrastive things we frequently label intelligence. The inquiry remains ( and it is a hard one ) : A How make we as instructors become cognizant of the pupils ‘ position? A One reply is to prove them.A We have arrived at the point where we see trials as feedback instead than strictly appraising instruments.A But why non see trials as feedback for the instructor? A Sadly, many instructors see hapless trial public presentation merely as indicants of a deficiency on the pupil ‘s part.A I believe that it ‘s clip for these instructors to get down taking some of the duty. There are for pupils and instructors, more immediate and continual signifiers of feedback.A Teaching is an interaction, and if you are cognizant of pupils ‘ responses to your presentation, you will have of import information, their understanding.A If they laugh when you expect them to, look puzzled when you expect them to ; inquire inquiries when you expect them to, and so on, it is at least more likely that you and they are â€Å" in sync. † But we can be more direct, A we can ask.A We can inquire them for their positions, inquire them if they understand, ask for illustrations, and inquire them to explicate to others ( for in learning we learn ‘ ) , and so on.A Education should be a mutual procedure. If you are non larning something in your categories, your outlooks will doubtless non be met.Trials and feedbackSome things, such as larning to drive a auto, give immediate and continual feedback: A When you do n't maneuver decently, you wind up on the paving or worse.A The impulsive trial that comes afterwards is non intended to be feedback to better acquisition ; it is intended to maintain incompetent drivers off the roads.A Video and computing machine games likewise provide immediate and continual feedback, so parents rarely need to promote their kids to pattern harder at the Nintendo.A The engagement turns what might otherwise be construed as the rote acquisition of eye-hand coordination, into something meaningful. I do n't cognize that much academic rote acquisition could easy be converted into video games.A Frequent, informal â€Å" quizzing † — true nowhere near every bit much merriment as Pacman — provides good feedback.A With computing machines, feedback can be used to change lessons to stress pattern of weak accomplishments, as in many of the typing-tutor plans. But, with non-rote, per se meaningful acquisition, feedback can surely be made more immediate and continual by prosecuting pupils in meaningful undertakings and simulations.A If the stuff is without uncertainty meaningful, the pupil will be per se motivated to make better, which in bend means he or she will be motivated to notice and even seek out elaborate feedback.A In other words, if you care about what you ‘re making, â€Å" proving † takes attention of itself. The most of import feedback is really from my pupils themselves. For illustration, what aspects of their acquisition are they basking or how are they reacting to the acquisition stuffs and resource that they are using. Feedback must be given in order to come on to competence and the pupil has a right to give feedback excessively. Reece and Walker write: â€Å" Alternatively, you can inquire pupils themselves what sort of feedback they want. If it is what they have asked for, they will be motivated to take it more earnestly. They are in the best place to cognize what their troubles are and to judge what sort of feedback is helpful. † ( Reece and Walker, 2000, p470 ) .Measuring acquisition, measuring instructionIn order to measure scholars, grounds of public presentation and cognition is required. It is of import to be clear what the cardinal difference is between grounds and appraisal. Although the two footings are frequently considered to be virtually synonymous when used in common linguistic communication, they have radically different intensions when used in an educational or developing context. By appraisal we mean those activities that are designed to mensurate learner achievement brought approximately as a consequence of an instructional programme of some kind. Evaluation, on the other manus, refers to a series of activities that are designed to mensurate the effectivity of the instructional system or a subdivision or constituent thereof. Clearly, the two procedures are reasonably closely related, since the consequences of pupil appraisal constitute one of the most of import sets of informations that should be taken into history in the rating of any class or course of study. Both are besides closely related to the educational objectives/learning results of the class or course of study, since they are both fundamentally concerned with finding the extent to which these have ( or have non ) been achieved. Feedback obtained from the consequences of decently designed appraisal and rating processs frequently demonstrates a demand for alterations in the aims or larning results of the class or course of study, every bit good as in the methods adopted for seeking to accomplish these. ‘Assessment helps kids learn by supplying them with feedback so they know what they have achieved and how they can better ; enabling them to judge and take duty for their ain acquisition ; supplying encouragement ; and assisting to develop the accomplishments of womb-to-tomb larning ‘ ( Pollard, 2008: 392 ) . All assessment patterns should be just, valid, dependable and appropriate to the degree of award being offered. Assessment should be undertaken merely by suitably qualified staff, who have been adequately trained and briefed, and given regular chances to update and heighten their expertness as assessors. Programme suppliers should guarantee that elaborate and up to day of the month records on pupil advancement are kept. Throughout a programme of survey, pupils should have prompt and helpful feedback about their public presentation and advancement in relation to larning outlooks and assessment standards so that they can suitably direct their subsequent acquisition activities. ‘If scholars do n't cognize what they are seeking to make, they are most improbable to make it! ‘ ( Petty, 2004:451 ) Evidence in my specialist country is produced by the campaigner as a consequence of work done and knowledge shown. Appraisal is the procedure of look intoing this grounds against the criterions and it includes checking by detecting work done, look intoing the completed work and inquiring inquiries to corroborate cognition and apprehension. Institutions should do agreements for pupils at all degrees, including those who study at a distance or in a parttime manner, to be given clear information about the relationship between accomplishment appraisal, academic advancement and accretion of recognition. To guarantee that my scholar ‘s demands are being addressed, they are continually assessed throughout their class. This ensures that the scholar is accommodating good to session and learning methods and that they are appropriate for their single demands. Ongoing re-assessment of session bringing and instruction methods are ever addressed and up-dated, so that the scholar ‘s demands are being met. For those scholar ‘s that require teaching/learning AIDSs to be developed otherwise, there will be one to one support given alongside of their preparation clip, ( see Appendix 1, Scheme of Work ) . When there are scholar ‘s that have identified acquisition demands, most Sessionss will be adapted, for case authorship on a white board, for those who need aid with spelling and appropriate and altered press releases given for those that find it hard to follow a taught session, whilst holding to take notes at the same clip. In contrast, summational appraisals are normally undertaken at the terminal of a period of larning in order to bring forth a class that reflects the pupil ‘s public presentation. Summational appraisal is traditionally used at the terminal of a module/course/topic and contributes to the scholar ‘s concluding award. It can be hard make up one's minding whether single scholars have met the specified standards contained within the appropriate national models. First, the instructor must guarantee the lesson being taught is in line with the appropriate national model. Second the instructor must make up one's mind upon the appraisal standard which will be used to find if pupils have reached the expected acquisition results. Third they must take how best to measure the students, to guarantee that each student is assessed to a satisfactory degree and no 1 is overlooked. This assessment procedure involves a combination of both subjective and nonsubjective information. The advice given in the National Curriculum for utilizing flat forms is that instructors should judge which description best fits the pupil ‘s public presentation. I provide single campaigners with elaborate feedback on how they performed, and, in peculiar, allow them cognize how and where they went incorrect in any country where they failed to show competency. We so discourse how we are traveling to set these issues right, an action program is agreed and a reappraisal day of the month is documented and signed by both the campaigner and myself. I hold a tracking papers bespeaking the advancement of all campaigners at any one clip. All records are completed with the input and understanding of the campaigner and signed and dated ( in pen ) by both of us at the clip to bespeak this understanding. ( Appendix 2 ) . Individual pieces of work are assessed and a feedback sheet is completed, this acts as a reminder for the pupil and a prompt for me when reexamining the content of the submitted work during feedback to the pupil. ( Appendix 3 ) .RecordsAs in all appraisal processes, the importance of record maintaining can non be understated they must be used in order to advance dependability and cogency of appraisal in a manner that is crystalline to all involved. In kernel, accurate and comprehensive records promote transparence – where anyone involved in the procedure, or utilizing the results of appraisal, should be able to see clearly how and why the determination was made. When judging me as a trainee instructor, assessors may happen it helpful to see, for illustration: make my records provide a footing for puting or reexamining larning aims? Make my records enable clear feedback to be given to scholars on strengths and countries for betterment in their work, observing accomplishments and assisting students to cognize what they need to make and how they can better? Are my records easy understood by other co-workers who need to cognize in some item about students ‘ advancement and degrees of accomplishment? Do their records supply a sound footing on which they, or others, can pull to show accurate studies on students ‘ advancement and attainment? Records that we as an Engineering Department maintain include tutor observations, staff development programs, reappraisals of attendance/retention/ accomplishment informations, registries, exam consequences records, records of initial appraisal, moderator studies, scholars work, proceedingss of meetings, scholar questionnaires and single scholar programs. These records are used in order to fix the section SAR. Castle College similar to any other suppliers involved with funded bringing has to bring forth an annualA Self Assessment Report. In add-on, they besides have to bring forth a Quality Improvement Plan whichA must be reviewed sporadically and we must supply grounds that this has taken topographic point. The College dainty these SAR and QIP asA critical planning tools and public presentation indexs designed to implement and pull off alteration. Measuring the success of scholars is at the bosom of self-assessment, but it is besides really much about measuring how good the demands of employers and scholars are being met and the active publicity of equal chances and wellness and safety. Self-assessment besides makes clear suppliers ‘ capacity to convey approximately betterment and their success in making so. ‘The chief duty for quality betterment remains with suppliers themselves. The Government looks to all suppliers to follow schemes for procuring uninterrupted betterment as many already do. These schemes should be based on self-assessment and action planning ( including mark scene ) and reacting and moving upon scholar feedback and ailments ‘ . ( LSC, May 2005, p. 5 ) . It is indispensable that uninterrupted records are kept of every scholar ‘s demand of any particular characteristics, medical conditions, public presentation and behavior, which may act upon future educational proviso. Such information will be peculiarly of import at the transportation phase and on other occasions when a student moves from one class to another within the college, this information is besides made available to the scholar should they bespeak the information, for illustration, to finish a mention.CollaborationI am fortunate that the technology squad to which I am affiliated has high degrees of reflexiveness – we tend to openly reflect upon the squad ‘s aims, schemes, and procedures and accommodate them to current or awaited fortunes, working through things and assisting each other as and when required. This can besides be said of my class co-workers who continue to supply input, work in coaction to discourse thoughts, theories and bring forth group wo rk, one of which was a presentation on Globalisation in Education which looked at the how and why we need to fix our pupils to be competitory in the twenty-first century ( see appendix 1 ) . ‘Teaching demands teamwork. We need to larn from each other, assist each other, and act as a consort if our pupils are to profit to the full ‘ . ( Geoff Petty, Teaching Today, page 481 ) .DecisionAll of the above information is non to add extra duty to the instructor but to stress the function he or she plays and the statute law, bureaucratism and unusual demands that have to be accommodated in order to guarantee support and certificating organic structures are satisfied. Of class, supportive decision makers and parents, a relevant course of study and appropriate stuffs facilitate the instructor ‘s duties. Yet it is the instructor who spends a great trade of clip with the scholars supplying hints about the scholar ‘s accomplishments, civilization, and larning possible, this surely emphasises the polar function the instructor plays in the instruction and the future potency of the pupils he or she supports.BibliographyLearning Skills Council, 2005. Quality betterment and self-assessment. LSC-P-NAT-050365, 5. Lord Leitch ( 2006 ) . Prosperity for all in the planetary economic system – universe category accomplishments. Norwich: The Stationary Office. 5. Petty, G. ( 2004 ) . Teaching today. Cheltenham: Nelson Thornes Limited. Pollard, A. ( 2008 ) . Brooding Teaching Third Edition. London: Continuum International Publishing Group. Walker, I. R. ( 2003 ) . Teaching, Training and Learning. Sunderland: Business Education Publishers Limited. Van Acker, R. W. , & A ; Wehby, J.H. ( 2000 ) . Researching the societal contexts act uponing pupil success or failure. Michigan. Heldref Publications

Impacts of Affirmative Action on Asian- Americans - Free Essay Example

Sample details Pages: 5 Words: 1530 Downloads: 5 Date added: 2019/10/30 Category Society Essay Level High school Tags: Affirmative Action Essay Did you like this example? Abstract This paper expresses misconduct against Asian- Americans in the college applications process scene. Affirmative action affects not only those of Asian descent but impacts other minority races such as African Americans, Native Americans, and Hispanics. This paper examines the Harvard court case on Asian discrimination and other minorities through the use of SAT scores and Interviews. Introduction Despite Americas long rough history with the oppression of minority groups, one might think individuals have learned from past mistakes. However, revisions have been unfavorable. Loopholes have been found and racism is done under handedly. Applications, hopes of success, and dreams of a better education are held in the hands of corruption. Stereotypes are chained to the futures of Asian- Americans. It is a crime to aspire to be a doctor and save the lives of people in need. It is a crime to have a stereotypical extracurricular talent such as playing the violin. If you really wanted to be a part of the ivy league community you should break the stereotypes. But how can someone break a stereotype they didnt knew they had? It is something placed against someone without consent. Since Asians are good at math, they should score much higher than everyone else in the minority pool. Acceptance should be based on capability but instead after pure qualification, is based on a personality test a t Harvard and many other schools. This allows for the cleaning of the minority pool and this is where the association of stereotypes comes in. Don’t waste time! Our writers will create an original "Impacts of Affirmative Action on Asian- Americans" essay for you Create order Capability should also be based on what your progress was over the past three to four years of high school; instead, the focus has shifted to who can score higher on a three hour test?. It is unfortunate- the competition and cut-throat setting this process has caused. Fears of Harvard becoming an Asian school, or god- forbid a school with a majority of minorities, has extended to taking drastic measures causing chaos and distress. Finally, it has been challenged in the Supreme court. Literature Review: In recent news, such as Asian American Coalition, Harvard has been accused in engaging in a systematic discrimination against Asian Americans who apply for admissions. Despite proof that most of these applicants are very well qualified, Harvard backs their claim by Establishing racial quotas and penalization of Asian- American applicants by judging upon racial non academic criteria such as racial stereotypes in the interview process. Business Insider explored the qualifications an asia n must possess in order to surpass another race. One of those include Asian-American students SAT scores have to be 140 points higher than white students, 270 points higher than Hispanic students, and 450 points higher than black students. A stronger fact to support my claim, is the clear discriminatory distinction an interviewer listed on an applicants file during an interview plays the violin, and of course, wants to become a doctor. However, this is not only a phenomenon happening at Harvard, colleges have turned the tables of what was once a badge of honor, to an overbearing obstacle in the admissions process. The reality is, it never occurs to caucasians, who have factors other than their SATs and grades considered for admission that they are the biggest beneficiaries of affirmative action. Policies are designed to favor them for reasons that have nothing to do with their academic accomplishments. Origins of Affirmative Action Affirmative Action was first enacted by President John F. Kennedy in 1961, although this concept was introduced in the early 1900s. According to Cornell law, Affirmative Action is defined as A set of procedures designed to eliminate unlawful discrimination among applicants, remedy the results of such prior discrimination, and prevent such discrimination in the future. One of the first occurrences of Affirmative Action that related to race, was during the U.S. involvement in World War II. Many African-Americans contributed to the war effort while still being subject to Jim Crow segregation laws. A civil rights activist, A. Philip Randolph, led a nationwide effort to protest to express grievances. This March on Washington Movement was planned to be a demonstration on the U.S. Capitol, taking place on July 1, 1941. On June 25, 1941, President Franklin Roosevelt, issued Executive Order 8802, which created the first Fair Employment Practices Committee (FEPC) and forced defense contractors To provide for the full and equitable participation of all workers in defense industries, without discrimination However, Executive Order 8802 did not use the term Affirmative Action. It was the first presidential order of President Johnson to lay the groundwork for later implementations of this public policy. President Johnsons order was later expanded to even include the non- discrimination of women. Many colleges and universities also adopted Affirmative Action policies to increase their minority enrollment. These policies usually took the form of preferences in admissions for applicants of a minority race, although some colleges generated strict quotas or reserved a specific number of spots for minorities. The use of affirmative action in all of these areas was initially intended to be temporary. However, the goals of affirmative action policies shifted from equality of opportunity, to the equal representation and outcomes for minorities. According to a c-span report on U.S population distribution by race, in 1960, the Caucasian population made up 88.6%. The African American population was 10.5%, leaving other minority races 1.9%. This phenomenon maintained for almost a decade. The issue was once to appease one minority race; this however, is not the case anymore. Like many changes in American society, racial representation has changed as well. Harvard Court Case Harvard has been accused of giving lower personality ratings to Asian-American applicants. The news reminded many Asian-Americans of some painful stereotypes that might have been disguised with a title such as Harvard. Part of why Asian-Americans have a complex in getting into an elite college is the belief that the prestige or title of the institution will draw away attention from people associating them with stereotypes. When Trump first took office, the Justice Department dug up a two-year-old complaint against Harvard that alleges the school has quotas on how many Asian Americans it accepts. It opened an investigation into Harvards admissions practices, which many feared would create a chilling effect on other schools with affirmative action programs. Asian Stereotypes While the current stereotype of Asian-Americans is that they are smart, a century ago, Asians and Asian-Americans were perceived by the Western World as savages or full of filth and disease. They were perceived as marginal members of the human race, and were denied the right to become naturalized U.S. citizens. According to The New York Times, the 2016 Post-Election National Asian-American Survey shows that South Asians and Southeast Asians are less likely to be perceived as intelligent when compared with East Asians. Reports of hate crimes, qualitative studies of the Asian-American population, and common racial slurs express that South Asians are more likely to fall victim to stereotypes about terrorism. These stereotypes might have no direct affect on college admissions, but they play a role in how different Asian-American groups experience discrimination in society. SAT Injustice Data shows tests like the SAT are biased against students from low-income households. Poorer students tend to perform worse on the test. The difference might be the costly prep courses, books and tutors, some experts say. Blacks and Hispanics also consistently score lower on the SAT than whites. According to NPR, a new study finds that scores on standardized tests are of little value in predicting students performance in college. This being said, many colleges have given applicants the opportunity to submit their application under test optional. When a college considers going test-optional, one of the first reactions that people, including alumni, feel is that the college will be admitting less qualified students, he added. Syverson says the study should reassure admissions officials whove decided to go test-optional. Affirmative Action in China In China, there is affirmative action in education for minority nationalities. This may equate to lowering minimum requirements for the National University Entrance Examination (gaokao), which is a mandatory exam for all students to enter university. This exam can be compared to the SAT or ACT. It also tests english that to many English speakers is very hard to understand. Some universities even set quotas for minority students. Further, minority students enrolled in ethnic minority-oriented specialties (e.g. language and literature programs) are provided with scholarships and/or pay no tuition, and are granted a monthly stipend. Limitations Regarding extensive research, there are personal biases, personal experiences, and other impeding factors to acknowledge. One of those being my racial bias being Asian- American. I do not come from a low income family which is important to acknowledge when discussing the majority of minority applicants. Furthermore, I am in the college application process; hence why I sought interest in this topic. Although I have done pervasive research on the Harvard court case, I am only limited to sources speaking on the court case rather than personally experiencing the trial myself. I plan on applying to well known schools; however, I am not applying to one of the private Ivy League schools such as Harvard. This issue is recent and I am mostly limited to online sources rather books written in this study.

This Side of Paradise and The Great Gatsby Essay - 1960 Words

F. Scott Fitzgerald’s writings largely focus on the American aristocracy during the 1920s. The ‘20s became alternatively known as â€Å"the Jazz Age,† a term coined by Fitzgerald with connotations encompassing the prosperity, frivolity, and decadence of the upper class. The atmosphere and mindset of lavish excess are preserved in the plots and characters of Fitzgerald’s writings. Although Fitzgerald’s protagonists are wealthy, there is a noticeable distinction between those who come from â€Å"old money† and those who are considered â€Å"new money†. Amory Blaine, of This Side of Paradise, and Jay Gatsby, of The Great Gatsby, exemplify this difference. Fitzgerald’s novels explore the opulent lifestyle of the upper class, and the†¦show more content†¦With striking similarity in both appearance and personality, it seems that Amory has â€Å"inherited from his mother every trait, except the stray inexpressible few, that made him worthwhile† (3). Fitzgerald is pointing out the meaningless of the trappings of the upper class. Although Amory and Beatrice are rich and beautiful, these traits do not make them worthwhile. It is the characteristics that Amory develops on his own, without Beatrice’s influence, that redeem him. Gatsby, on the other hand, develops into the person he is by recognizing the kind of person he does not want to be- a bourgeois, like his parents. He rejects them as â€Å"shiftless and unsuccessful farm people† (The Great Gatsby 104) and yearns to move up from the middle class he is born into. After seeing millionaire Dan Cody’s yacht, Gatsby strive to achieve â€Å"all the beauty and glamour in the world† (106) that the yacht represents to him. Gatsby’s desire to attain the wealth and glamour of the upper class leads him to create the personage Jay Gatsby, his Platonic conception of himself. He goes about transforming himself methodically, practicing things such as â€Å"elocution, poise, and how to attain it† (GG 181) and learning from Dan Cody until â€Å"the vague contour of Jay Gatsby had filled out to the substantiality of a man† (107). As an outsider, Gatsby’s perception of the upper class is romanticized andShow MoreRelatedTh e American Dream in The Great Gatsby and This Side of Paradise1382 Words   |  6 PagesArmy. F. Scott Fitzgerald wrote mostly short stories but became famous because of his novel This Side of Paradise and became even more famous because of The Great Gatsby which was released in 1925. The time period in which Fitzgerald lived played an extensive role in his work. Fitzgerald is one of the all time greatest American authors solely of the fact that his works displayed â€Å"The American Dream.† This brings up an excellent question: What was or what is â€Å"The American Dream†? The American DreamRead MoreThe Pursuit Of The American Dream By F. Scott Fitzgerald1653 Words   |  7 PagesKristin Liu Research Paper Date due: June 10, 2015 Date turned in: June 15, 2015 Self Demise in the Pursuit of the American Dream The 1920s was a time when parties and prosperity were abundant. This created the view that everything was possible and eventually led to the idea of the American Dream. The American Dream was the thought that if one lives in America, then they are living in a land of opportunity. The perception was that an individual, through hard work, can be successful when in AmericaRead MoreThe Roaring Twenties By F. Scott Fitzgerald1263 Words   |  6 Pagesmedia and events surrounding this time period greatly impacted the carefree, extravagant lifestyle. This era was one of the most dramatic and energetic times in American history. To many, the symbols of the roaring Twenties were F. Scott Fitzgerald and his wife, due to their tales of the young and the wealthy (Hanson 96). 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Fitzgerald demonstrates his unique voiceRead More Francis Scott Key Fitzgerald and His Work Essay735 Words   |  3 PagesWork      Ã‚  Ã‚  Ã‚   By the time F. Scott Fitzgerald published The Great Gatsby in 1925, he had already amassed an impressive literary resume. From his first commercial publication of the short story, Babes in the Woods at age 23 to The Sensible Thing at age 28, Fitzgerald published fourteen short stories, one play, two collections of short stories, and two novels. His first novel, This Side of Paradise, made Fitzgerald a celebrity. The second, The Beautiful and theRead MoreThe Life and Times of a Philosopher of Flappers Essay696 Words   |  3 PagesThe Roaring Twenties was a time renowned for partying, drinking, and a time without war. F. Scott Fitzgerald is just one of the many writers during this time to write about such times. Fitzgerald, however, is an author that defined this era also known as the Jazz Age. Known for novels such as The Great Gatsby, This Side of Paradise, and The Beautiful and the Damned, and many short stories, Fitzgerald is described by famousauthors.org as â€Å"one of the greatest writers American soil has produced in theRead MoreThe Great Gatsby by F. Scott Fitzgerald930 Words   |  4 PagesF. Scott Fitzgerald is mostly known for his images of young, rich, immoral individuals pursuing the American Dream of the 1920’s (Mangum). This image is best portrayed in his greatest novel, The Great Gatsby, alongside his principal themes, â€Å" lost hope, the corruption of innocence by money, and the impossibility of recapturing the past† (Witkoski). Fitzgerald was identified as a modern period writer because his themes and topics were inconsistent with traditional writing (Rahn). The modern periodRead MoreResearch Paper F Scott Fitzgerald2343 Words   |  10 Pagesasleep at the switch. 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